Australia Post

Spread The Merry

Brand

Date

Jan 2025

Description

Australia Post channels the spirit of the festive season in its latest holiday advertising campaign, Spread The Merry. The narrative follows a young boy traversing a suburban street, highlighting a sense of community connection through a series of neighborly interactions. Produced by Rabbit, the commercial leans into a vibrant aesthetic defined by warm daylight and local architectural detail. The project integrates live-action technique with sweeping drone footage to document the suburban environment. Creative development was led by the team at Droga5 ANZ, part of Accenture Song. Post-production and VFX were managed by The Editors, with musical composition and sound design provided by Squeak E. Clean Studios and Sonar Music.

Style

Horizontal, Commercial, Warm

Techniques

Drone footage

Industries

Cultural Institutions & Museums

Color

Navy

Pure White

Jet Black

Background

Street