Australia Post: Spread The Merry
Brand
Date
Jan 2025
Description
Australia Post’s holiday campaign, Spread The Merry, captures the community spirit of the festive season. Produced by Rabbit, the film centres on a young cyclist navigating a sun-drenched suburban street, blending warm, nostalgic visuals with traditional live-action techniques. Developed by Droga5 ANZ, part of Accenture Song, the spot leans into authentic, sun-lit architectural settings. The production incorporates drone footage to enhance the sense of movement and scale. Post-production and VFX were managed by The Editors, with a bespoke soundscape provided by Squeak E. Clean Studios and Sonar Music.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Color
Navy
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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