@DamianLillard

Gatorade, @DamianLillard · Don’t Go Missing

Gatorade’s 'Don’t Go Missing' campaign features NBA star Damian Lillard, exploring the role of hydration across various training environments. The commercial moves between basketball courts, gyms, and outdoor spaces, framing athletic performance through a cinematic lens. The project was developed by agency TBWA\Chiat\Day LA, with production led by Caviar and The Roots Production Service. Utilizing live-action techniques, the narrative highlights the brand’s focus on sports performance and athlete training scenarios.