Arsenal

Arsenal, Guinness · Weirdo

This sports campaign from Arsenal and Guinness captures a cinematic transition from the quiet anticipation of a stadium tunnel to the high-energy atmosphere of the pitch. The film leans into dramatic backlighting, utilizing a silhouette-focused live-action technique to build tension as the subject moves toward the light. Produced by DROOL Productions with creative direction from Weirdo, the piece features sound design by Factory and post-production work by RASCAL, with editing by Marshall Street Editors.

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