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Amica

Happy New Era
Brand
Date

Mar 2025

Description

Amica’s Happy New Era project presents a series of beauty editorial portraits that center on avant-garde makeup artistry. Captured by photographer Mikael Schulz, the imagery features model Natalie Ogg in high-definition close-ups that emphasize precise color application and skin texture. Makeup artist Steven Canavan leads the visual aesthetic, utilizing iridescent metallic eyeshadows and bold lip pigments against a clean, neutral backdrop. The project employs a polished editorial style, relying on directional beauty lighting to define the intricate gradients of the cosmetic application.

Style

Editorial, Horizontal

Industries

Cosmetics

Context

Editorial

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