Amica: Happy New Era
Brand
Date
Mar 2025
Description
Amica’s Happy New Era project presents a series of beauty editorial portraits that highlight precise cosmetic applications and high-definition textures. Captured by photographer Mikael Schulz, the imagery focuses on the interplay of color and light to showcase specific makeup details. Featuring model Natalie Ogg, the campaign leans into an avant-garde aesthetic with makeup artistry by Steven Canavan. The execution utilizes bright, directional lighting and polished styling to emphasize luminous skin and complex color gradients, including metallic eyeshadows and bold lip tones against a clean, neutral backdrop.
Style
Editorial, Horizontal
Industries
Context
Editorial
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