Amica’s latest campaign, West Coast, masterfully channels the rugged allure of the American frontier through a high-fashion, contemporary lens. This fashion editorial project strips away the noise, leaning into a minimalist studio aesthetic to emphasize the tactile storytelling of the garments. Under the expert lens of photographer David Roemer, the imagery defines a modern Western sensibility, juxtaposing high-end luxury silhouettes with ornate leather accents and signature cowboy boot motifs. The styling, helmed by Michela Buratti, is a masterclass in editorial minimalism, pairing structured bodysuits and textured knits with bold, metallic-buckled belts that anchor each look. Model Lea Seelenmeyer brings a dynamic, lived-in presence to these compositions, moving seamlessly from bright, natural light environments to moody, low-key chiaroscuro portraits. Whether reclining against deep burgundy leather or standing starkly against a seamless white backdrop, the project maintains a polished, cinematic quality that highlights the intricate relationship between form and texture. By utilizing soft light to highlight the nuances of suede, denim, and intricate stitching, the team has created a visually cohesive series that sits perfectly at the intersection of commercial appeal and avant-garde luxury house standards. The result is a sophisticated narrative that feels both timeless and deeply rooted in the current moment of high-fashion photography.
