Aloha Wanderwell

Ford, Aloha Wanderwell · Charge Around The Globe

Charge Around The Globe documents an ambitious international journey showcasing the capabilities of Ford’s electric vehicle range. The project blends documentary storytelling with live-action technique, capturing the vehicle as it navigates diverse environments ranging from mountain passes to urban streetscapes. The narrative leans into the spirit of adventure established by Aloha Wanderwell, connecting historical exploration with modern electric mobility. Through the creative direction of Wieden+Kennedy London and AMV BBDO, the project emphasizes a clean, cinematic aesthetic that prioritizes the interaction between the vehicle and varied global landscapes.