Aily

Aily · Lead Boldly

Aily explores the integration of corporate workflow and personal expression in the 'Lead Boldly' commercial. The project centres on a central protagonist navigating digital pricing metrics and voice prompts within a high-rise office setting, highlighting the functionality of the Aily application. The narrative shifts from a formal corporate environment to a more dynamic aesthetic, marked by a deliberate change in styling and character presentation. With production by All Of Us Here and creative oversight from Inside Job, the film utilises clean, live-action techniques to maintain a sharp, professional visual identity. Post-production and VFX were managed by UNIT to ensure a polished finish across the changing environments.