Zara

May 2026

The Zara Man beachwear campaign masterfully leans into the essence of sun-drenched escapism, capturing the relaxed, salt-kissed spirit of summer through a sophisticated lens. Under the creative direction of Alba Vicario, the project translates a contemporary menswear collection into a series of visual narratives that feel both commercial and deeply intimate. Photographer Eddie Wrey expertly utilizes natural light to frame model Francesco Ruggiero against an array of coastal backdrops, ranging from tropical palms to rugged shorelines. The aesthetic is heavily defined by a cinematic quality, where the golden hour glow enhances the texture of sand, sea-spray, and skin. By incorporating a mix of vibrant, saturated color photography and high-contrast, black-and-white editorial portraiture, the campaign achieves a nuanced balance between aspirational lifestyle imagery and gritty, candid authenticity. The use of analogue film techniques in several frames adds a nostalgic, tactile dimension to the imagery, grounding the modern swim trunks and layered streetwear in a timeless coastal atmosphere. Whether through tight, pensive portraits or wide, landscape-driven shots, the project effectively communicates a mood of effortless cool, focusing on the intricate details of layered accessories and tropical prints that define the modern beachgoer. The result is a cohesive editorial experience that celebrates the casual, sun-soaked lifestyle inherent to the brand's identity.

Lifestyle

Natural light