Zara
Zara Women by Hanna Tveite
Jan 2024
Zara Women features a series of fashion editorial portraits captured by photographer Hanna Tveite. The campaign centers on model Vivienne Rohner, presented against a consistent, warm brown studio background that highlights a range of seasonal apparel including tailored overcoats, structured jackets, and minimalist knitwear. Working with a clean, vertical composition, the visuals lean into a classic editorial aesthetic. The production benefits from the collaborative work of hair stylist Mustafa Yanaz and makeup artist Sam Visser, with manicures by Maki Sakamoto and production support from Anne Ryan. Throughout the series, the use of direct flash and natural light creates soft shadows that emphasize the texture and tailoring of the clothing.
Editorial, Vertical, Clean
High Street Fashion
Textured Backdrop
Advertising Campaign, Lookbook
