Zara presents a series of fashion editorials featuring model Vivienne Rohner, captured by photographer Hanna Tveite. This high-street fashion campaign utilizes a consistent, warm-toned studio palette, placing the subject against textured brown backdrops to emphasize the structural tailoring of the garments.
The imagery relies on clean, vertical framing and deliberate studio lighting to define the textures of classic shirting, knitwear, and structured outerwear. The production features styling by Mustafa Yanaz for hair and Sam Visser for makeup, with manicures by Maki Sakamoto and production support from Anne Ryan. The series leans into a polished, minimalist editorial aesthetic, often employing direct flash to highlight the interplay of silhouettes and fabric weights.
