Zara

Jan 2025

The Zara Woman X and Wander collection finds its footing in the intersection of technical performance apparel and rugged alpine style. This fashion campaign, captured by photographer Chris Rhodes, leans into a raw, tactile aesthetic that juxtaposes high-utility outerwear—such as padded puffer jackets and patterned fleeces—against weathered wooden chalets and snow-dusted mountain terrain. The imagery employs a combination of crisp natural light and flash-illuminated indoor shots to create a cohesive editorial narrative that feels both adventurous and intimate. Fashion editor and stylist Alister Mackie anchors the visual direction, pairing functional anoraks and utility trousers with textured layers. Hair stylist Louis Ghewy and makeup artist Laura Dominique complement the wardrobe with an understated approach, allowing the performance gear and the mountain environment to remain the focus. The campaign features talent including Chloe Oh, Daniel Legzdiņš, and Lulu Tenney, who navigate the project’s snowy outdoor settings and cabin interiors with a candid, relaxed energy. The execution benefits from a grainy, analogue film aesthetic that heightens the rustic appeal of the collection.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign