Zara: Zara Woman X and Wander

Jan 2025

The Zara Woman X and Wander campaign explores the intersection of performance apparel and alpine aesthetics. Captured by photographer Chris Rhodes, the project leans into a raw, tactile narrative that balances technical outerwear with rugged mountain landscapes and rustic, wood-paneled interiors. Utilizing a mix of clean natural light and warm, grain-heavy film photography, the visuals emphasize the texture of quilted fabrics, fleece, and stone against the backdrop of snowy slopes and traditional chalets. Styling by Alister Mackie grounds the collection in functional layering, supported by hair by Louis Ghewy and makeup by Laura Dominique. The campaign features models Chloe Oh, Daniel Legzdiņš, and Lulu Tenney, presenting a candid, lifestyle-focused perspective on winter fashion.

Editorial, Vertical, Warm

Natural light

Advertising Campaign