Zara

Apr 2025

The Zara Summer Shades 2025 fashion campaign highlights a seasonal eyewear collection through a series of polished editorial portraits. Photographed by Luis Alberto Rodriguez, the project leans into a warm, earthy color palette of terracotta and deep browns to ground the imagery, complemented by soft, directional natural light that emphasizes skin and apparel textures. The series features models Amrit, Cheikh Amar Diaw, Francesco Cicerchia, and Parker Van Noord in a range of casual, tailored silhouettes. Hair styling by Matt Mulhall supports the campaign’s clean and intentional aesthetic, balancing grit with a high-fashion sensibility across the various studio compositions.

Vertical, Warm, Clean, Editorial

Natural light

Advertising Campaign