Zara

Mar 2025

The Zara Studio S/S 2025 campaign leans into a minimalist editorial aesthetic, defined by high-contrast monochrome imagery. Captured by photographer Steven Meisel and directed by Fabien Baron, the series centres on a collection of fashion portraits that strip away distraction, placing the focus squarely on the intricate textures of the garments and accessories. Working with fashion editor and stylist Karl Templer, the project employs a clean, studio-lit approach that underscores the sharp lines and layered silhouettes of the season. Each image is presented as a vertical analogue film frame, complete with visible negative borders and reference markings, bridging traditional film craft with contemporary high-fashion photography. The production features set design by Mary Howard and beauty direction led by hair stylist Guido Palau and makeup artist Pat McGrath.

Editorial, Vertical, Monochrome, Clean

Analogue / film

White Seamless

Advertising Campaign