Zara

Mar 2025

The Zara Studio S/S 2025 campaign leans into a minimalist editorial aesthetic, defined by stark monochrome photography and a clean, high-contrast studio environment. Photographer Steven Meisel captures a series of portraits that emphasize textural depth, from intricate beadwork and lace details to structured tailoring and sheer fabrications. Creative director Fabien Baron orchestrates the visual identity, grounding the series in a classic analogue film format complete with visible negative borders and frame markings. Fashion editing and styling by Karl Templer centers on layered silhouettes and embellished accessories, while hair styling by Guido Palau and makeup by Pat McGrath maintain a polished, precise finish. Set design by Mary Howard provides a neutral backdrop that allows the garments' craftsmanship to remain the focal point of the campaign.

Editorial, Vertical, Monochrome, Clean

Analogue / film

White Seamless

Advertising Campaign