Zara: Zara Studio S/S 2025 Campaign

Mar 2025

The Zara Studio S/S 2025 campaign marks a return to minimalist, high-contrast editorial photography. Captured through the lens of Steven Meisel, the series leans into the aesthetic of analogue film, utilizing visible negative borders and frame markings to ground the collection in a raw, tactile reality. Directed by Fabien Baron, the campaign emphasizes clean lines and structural detail. Karl Templer’s fashion editing highlights the intricate textures of the garments—from heavily embellished tops to sheer tunics and gathered silhouettes—set against a stark white seamless backdrop. The production is rounded out by the precise hair styling of Guido Palau and makeup by Pat McGrath, maintaining a consistent, refined visual language across the series.

Editorial, Vertical, Monochrome, Clean

Analogue / film

White Seamless

Advertising Campaign