Zara: Zara Origins Drop III Collection

Dec 2024

The Zara Origins Drop III collection campaign is a series of monochrome fashion editorials that emphasize technical outerwear and clean, minimalist silhouettes. Photographed by Willy Vanderperre, the work channels a stark, studio-focused aesthetic that highlights rich fabric textures through precise, directional lighting. Fashion editor Alastair McKimm leads the styling, layering high-collar utility jackets, quilted puffer vests, and heavy knits. The imagery leans into a low-key, chiaroscuro-informed visual language, presented against seamless white backgrounds. The production features casting by Samuel Ellis Scheinman and hair styling by Jimmy Paul, resulting in a cohesive series of vertical, analogue-style portraits.

Editorial, Vertical, Monochrome, Clean

White Seamless

Lookbook