Zara

Dec 2024

Zara Origins Drop III is a series of monochrome fashion editorials showcasing the collection’s focus on technical outerwear and layered knitwear. Photographed by Willy Vanderperre, the campaign utilizes a clean, minimalist studio aesthetic to emphasize the structural silhouettes and tactile textures of each garment. Fashion editor and stylist Alastair McKimm leads the styling, layering utilitarian jackets, puffer vests, and heavy knits. The portraits, captured in a consistent vertical orientation, employ high-contrast lighting and chiaroscuro techniques to define the collection’s technical detail and clean lines. Hair styling by Jimmy Paul and casting by Samuel Ellis Scheinman support the austere, refined presentation of the pieces.

Editorial, Vertical, Monochrome, Clean

High Street Fashion

White Seamless

Lookbook