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Model in a black hooded puffer jacket against a light neutral background for Zara Origins.

Zara Zara Origins Drop III Collection 2024

Associated creatives

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Description

This fashion campaign portrait from the Zara Origins Drop III Collection features a model wearing a dark hooded puffer jacket and trousers against a neutral background. Photographed by Willy Vanderperre with styling by Alastair McKimm, the monochromatic image highlights clean lines and textured outerwear layers. The composition focuses squarely on the subject with stark lighting that emphasizes the voluminous silhouette of the coat.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (90%)

Background

White Seamless

Context

Advertising Campaign