Zara

Feb 2025

The Zara NYC Edition Collection 2025 campaign leans into a candid, urban aesthetic, capturing the energy of city streets through a series of editorial portraits and group shots. Photographed and directed by Philipp Paulus, the project highlights contemporary menswear with a palette ranging from monochromatic vibrant red ensembles to neutral, layered textures. Fashion styling by Ruben Vazquez emphasizes clean, wide-leg silhouettes and technical outerwear, set against the backdrop of New York City architecture. Utilizing natural light and analogue film techniques, the campaign features models Cheikh Tall, Donggyu Lee, Finn Farrell, Jean Chang, Luke Clod, and Nate Sanders, with hair by Joey George, casting by Sigrid Bravo, and production by Alexis Piqueras.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Street

Lookbook, Advertising Campaign