Zara: Zara NYC Edition Collection 2025
Brand
Date
Feb 2025
Description
The Zara NYC Edition Collection 2025 campaign presents a series of editorial fashion portraits and street-style imagery set against the backdrop of New York City. The project leans into a candid, urban aesthetic, utilizing natural light and analogue film techniques to emphasize the raw textures of technical outerwear, heavy knits, and monochromatic suiting. Photographer and director Philipp Paulus leads the campaign, with styling by Ruben Vazquez. The imagery incorporates a mix of clean, desaturated compositions and warm-toned street photography. Featured models include Cheikh Tall, Donggyu Lee, Finn Farrell, Jean Chang, Luke Clod, and Nate Sanders.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
Street
Context
Lookbook, Advertising Campaign
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