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Model standing in dark technical outerwear and wide pants near metal scaffolding with another person blurred in the foreground

Zara Zara NYC Edition Collection 2025 2025

Associated creatives

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Description

This image from the Zara NYC Edition Collection 2025 project captures a model standing in an urban setting against metal scaffolding and stone architectural elements. The subject wears dark technical outerwear and wide trousers, accessorized with sunglasses and carrying a black bag. Another figure is partially visible and out of focus in the foreground, creating a layered compositional depth. The lighting is cool and ambient, casting soft shadows across the scene. The creative direction is led by photographer and director Philipp Paulus, with fashion styling by Ruben Vazquez.

Style

Editorial, Vertical, Desaturated, Raw

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (60%)
Charcoal (40%)

Background

Street

Context

Advertising Campaign, Lookbook