Brand

Zara Zara NYC Edition Collection 2025 2025
Associated creatives
Tags
Description
This image from the Zara NYC Edition Collection 2025 project captures a model standing in an urban setting against metal scaffolding and stone architectural elements. The subject wears dark technical outerwear and wide trousers, accessorized with sunglasses and carrying a black bag. Another figure is partially visible and out of focus in the foreground, creating a layered compositional depth. The lighting is cool and ambient, casting soft shadows across the scene. The creative direction is led by photographer and director Philipp Paulus, with fashion styling by Ruben Vazquez.
Style
Editorial, Vertical, Desaturated, Raw
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Charcoal (40%)
Background
Street
Context
Advertising Campaign, Lookbook
