Zara: Zara 'New Romantics' by Nikolai von Bismarck

Mar 2025

The Zara 'New Romantics' project is a fashion editorial campaign that leans into a refined, bohemian aesthetic. Captured by photographer Nikolai von Bismarck, the series utilizes soft natural light and the distinct characteristics of analogue film to create an intimate, atmospheric mood within residential interior settings. The imagery emphasizes textured fabrics, from sheer blouses and pleated trousers to ornate lace and denim, set against backdrops of neoclassical molding and traditional architectural details. Fashion editor Alister Mackie curates a look defined by voluminous silhouettes, statement metallic jewelry, and layered accessories. The production features a collaborative creative team, with hair styling by Rudi Lewis, makeup by Thom Walker, and set design by Sean Thomson, ensuring a cohesive and sophisticated visual narrative throughout.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Advertising Campaign