Zara: Zara Man x Pepo Moreno Collection

Mar 2024

The Zara Man x Pepo Moreno collection is a fashion editorial campaign that blends relaxed, candid street style with the illustrative, whimsical aesthetics of artist Pepo Moreno. Captured in a series of outdoor scenes, the imagery leans into a natural light aesthetic, utilising the textures of historic European city streets to frame the collection's graphic-heavy apparel. Photographed by Gorka Postigo, the campaign features a diverse cast of models including Cheikh Diakhate, Hollow Touete, Paul Fontanier, and Sasha Cortesi. The styling, led by Rúben De Melo Moreira, pairs graphic t-shirts and knit vests with casual denim and thoughtful accessories like silver hardware and bandanas. The production maintains an analogue film feel, prioritising clean compositions and warm, soft lighting throughout the editorial shoot, with grooming by Tosh.