Zara

Mar 2024

The Zara Man x Pepo Moreno collection is showcased through a series of fashion editorial images that lean into a relaxed street style aesthetic. Set against the backdrop of historic European urban architecture, the campaign highlights a selection of graphic-heavy apparel, including playful illustrated t-shirts and denim garments featuring artistic patches. Photographed by Gorka Postigo with fashion styling by Rúben De Melo Moreira, the collection channels a candid, lifestyle-focused narrative. The execution relies on natural light to maintain a clean, editorial finish, while hair styling by Tosh complements the authentic feel of the outdoor sessions. The campaign features models Cheikh Diakhate, Hollow Touete, Paul Fontanier, and Sasha Cortesi in varied street-side settings.