Zara: Zara Man - Edition New York

Sep 2025

Zara presents the Edition New York menswear campaign, a high-fashion series set against the gritty, cinematic backdrop of the city at night. Photographer Daniel Archer captures the collection through a moody, atmospheric lens, utilizing low-key lighting and natural light to emphasize the raw textures of layered tailoring, denim, and premium fabrics. The production leans into a desaturated, analogue aesthetic that highlights the urban environment, featuring models Mikiya Nakano and Souleymane Sacko. The visual narrative is defined by the collaborative work of hair stylist Erol Karadağ, manicurist Honey, and set designer Gerard Santos, whose contributions to the staging and grooming help establish the campaign’s cohesive, cinematic feel.

Moody, Editorial, Vertical

Street

Advertising Campaign