Zara

Sep 2025

Zara presents Edition New York, a menswear campaign exploring contemporary urban tailoring through a moody, cinematic lens. The project captures the collection in a gritty city setting, utilizing atmospheric smoke, vintage vehicles, and directional night lighting to frame the seasonal apparel. The visual narrative relies on high-contrast, low-key lighting and monochromatic grades to elevate the texture of the layered blazers, checked shirting, and denim silhouettes. The series was captured by photographer Daniel Archer, featuring models Mikiya Nakano and Souleymane Sacko. The production aesthetic is grounded in a raw, analogue film style, supported by set design from Gerard Santos. Grooming details were handled by hair stylist Erol Karadağ and manicurist Honey, with executive production by Giorgio Tsintoukidis.

Moody, Editorial, Vertical

High Street Fashion

Street

Advertising Campaign