Zara
Zara Into The Process 2024
Brand
ProjectZara Into The Process 2024
Date
Sep 2024
Description
Zara presents the Into The Process 2024 campaign, a focused editorial project captured by photographer Hanna Tveite. The work features model Laura Ponte in a series of vertical portraits that highlight precise tailoring and textile detail. The aesthetic leans into a clean, minimalist approach, utilizing a white seamless backdrop and soft natural light to define the silhouette of the featured blazers. By pairing simple composition with textured garments, the project maintains a focus on garment structure and refined form.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Slate
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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