Zara: Zara Into The Process 2024
Brand
Date
Sep 2024
Description
Zara presents 'Into The Process 2024,' a portrait-focused fashion campaign spotlighting the brand's latest tailored collection. Captured by photographer Hanna Tveite, the imagery features model Laura Ponte in a series of clean, vertical compositions that emphasize architectural silhouettes and garment textures. The editorial series leans into a minimalist aesthetic, utilizing a stark white seamless backdrop to focus attention on the construction of the featured outerwear. With the use of soft natural light, the campaign highlights the intricate weaves of the blazers while maintaining a restrained, precise visual tone.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Slate
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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