Zara: Zara Holiday 2024 Collection

Dec 2024

The Zara Holiday 2024 collection campaign presents a series of editorial portraits framed against a deeply saturated, monochromatic red studio backdrop. The visuals prioritize clean compositions and directional lighting to contrast the neutral, cream-toned apparel against the vibrant environment. Shot by Gus&Lo, the campaign highlights textured knits and relaxed-fitting tailored separates. The imagery incorporates stylized props, including oversized holiday ornaments and candy canes, to anchor the seasonal narrative. Fashion styling by Alba Vicario pairs the collection with sharp footwear, while set design by Alexis Ocón provides the high-contrast stage for models Cedric Sanvee and Valentin Humbroich. Hair styling is handled by Oscar Buitrago.

Vertical, Warm, Clean, Commercial

Set-dressed

Advertising Campaign