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Zara: Zara Fall 2024: Harlequin and Grunge

Brand
Zara
Date

Oct 2024

Description

Zara’s Fall 2024 campaign, Harlequin and Grunge, explores the intersection of theatrical silhouettes and sharp tailoring. Photographed by Nikolai von Bismarck, the project leans into high-contrast monochrome and clean studio aesthetics, alongside moody, low-key interior portraits and grainy outdoor scenes that embrace an analogue film sensibility. Fashion editor and stylist Alister Mackie anchors the visual direction, utilizing voluminous tulle ruffles, graphic diamond-patterned harlequin suits, and dark layered textures. The editorial is supported by hair styling from Syd Hayes and makeup by Lucy Bridge, creating a consistent look across both studio and location settings.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Color
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign

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