Zara

Dec 2024

The Zara Denim campaign features a series of fashion editorials showcasing the collection through a minimalist lens. Captured by photographer Josh Olins, the imagery leans into a clean, graphic aesthetic, alternating between high-contrast monochrome studio portraits and earthy, natural light settings. Model Lila Moss anchors the project, wearing a variety of pieces including wide-leg denim, embroidered jackets, and leather accessories. The work maintains a consistent, understated visual language that highlights garment textures against stripped-back, architectural backgrounds. Styling for the project was led by Vanessa Reid, with hair styling by Shon and makeup artistry by Petros Petrohilos. The campaign makes use of analogue film techniques to achieve its distinct tactile quality and structured framing.

Editorial, Vertical, Monochrome, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign