Zara

ZARA by JOSH OLINS

Date

Aug 2026

Description

This fashion campaign for Zara, captured by photographer Josh Olins, features models Faith Johnson, Thalita Ferreira, and Ida Heiner. The imagery presents a deliberate interplay between structured design and raw environment, leaning into an earthy aesthetic that highlights the collection's graphic, striped patterns. The models are staged against a backdrop of weathered plaster walls and discarded stone balustrades, utilising soft, even light to ground the high street fashion pieces in a tactile, rustic setting.

Style

Horizontal, Commercial, Earthy, Graphic

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black

Cream

Background

Set-dressed

Context