Zara: Zara Beauty Winter 2024

Dec 2024

Zara Beauty Winter 2024 features a series of editorial portraits that focus on precise cosmetic application and high-shine textures. Photographed by Carlijn Jacobs, the campaign leans into a clean, minimalist aesthetic with intentional use of chiaroscuro and directional studio lighting to highlight vibrant pigments and metallic accents. The project incorporates diverse elements, ranging from high-contrast monochrome portraits to detailed macro shots of glossy lip finishes and glitter applications. Fashion editor and stylist Katie Burnett complements the sharp aesthetic with structured tailoring, while the makeup artistry of Lucy Bridge, hair styling by Olivier Schawalder, and manicures by Cam Tran provide a cohesive, polished finish across the editorial imagery.

Editorial, Vertical, Clean

Advertising Campaign