Zara

Dec 2024

The Zara Beauty Winter 2024 collection campaign features a series of high-impact editorial portraits that focus on precise cosmetic application and texture. Photographed by Carlijn Jacobs, the project emphasizes a minimalist aesthetic, utilizing crisp studio lighting to highlight vibrant pigments and glossy finishes. The imagery channels a refined beauty-editorial approach, balancing sharp, high-contrast monochrome frames with vibrant, saturated close-ups. Fashion editor Katie Burnett curates a structured, tailored wardrobe for the models, including Nyajuok G, Steinberg, and Yar Aguer, which serves to ground the intricate makeup looks created by artist Lucy Bridge. The production also features hair styling by Olivier Schawalder and manicures by Cam Tran, emphasizing a polished, cohesive visual language across both vertical and horizontal formats. The execution employs a clean, studio-centric visual style, leaning into macro photography to document the detail of the collection.

Editorial, Vertical, Clean

Cosmetics

Advertising Campaign