Zara: Zara A/W25

Aug 2025

Zara presents its A/W25 collection through a series of editorial portraits that emphasise clean tailoring and textured layering. Shot by photographer Eber Figueira, the campaign leans into an earthy palette, moving between minimalist concrete interiors and lush, organic outdoor settings. Model Ana Beatriz Cortes anchors the collection, showcasing the season’s focus on neutral-toned suits, lace detailing, and light-reflecting accessories. The photography uses soft, natural light and subtle analogue film techniques to highlight the tactile quality of the fabrics throughout the wardrobe. Makeup by Ivan Barria complements the aesthetic with a focus on fresh, clean styling, maintaining a consistent mood across the diverse environments. The project avoids heavy artifice, choosing instead to frame the garments against foliage and natural textures.

Editorial, Vertical, Clean

Natural light

Advertising Campaign