Zara: Vulcano

Brand

Zara

Date

Oct 2024

Description

The Vulcano project for Zara is a high-fashion editorial campaign that centers on the stark, dramatic intersection of organic volcanic landscapes and intricate garment construction. Photographed by David Portela, the imagery leans into a raw, earthy aesthetic, utilizing natural light to highlight the tactile contrast between obsidian-hued terrain and cream-toned, structured textiles. The series balances wide-angle environmental portraits with intimate close-ups, emphasizing both the architectural silhouettes of the apparel and the sculpted, minimalist beauty of the talent, Amar Akway. With hair styling by Franziska Presche and makeup by Thomasin Waite, the work adopts a moody, atmospheric tone that anchors the collection within a rugged, elemental setting.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Cream

Context

Advertising Campaign