Zara: The White Edit

Jul 2024

Zara presents The White Edit, a fashion campaign defined by a minimalist aesthetic and precise monochromatic layering. Centered on a series of crisp, structural garments, the imagery channels a clean visual narrative against warm-toned, neutral backdrops. Photographer Ned Rogers utilizes hard light and sun-lit conditions to emphasize the texture of the apparel, creating a sharp contrast between the light fabrics and deep, deliberate shadows. The project features model Vanessa Moody, with styling by Karl Templer. The production team includes hair stylist Esther Langham and makeup artist Jamal Scott, who maintain a consistent, polished look throughout. Set design by Mary Howard and casting by Piergiorgio Del Moro complete the editorial presentation.

Vertical, Commercial, Clean

Natural light

Advertising Campaign