Zara

Jul 2024

Zara presents 'The White Edit,' a fashion campaign focused on minimalist tailoring and monochromatic textures. The series features model Vanessa Moody styled by Karl Templer in clean, lightweight layers, including oversized shirting and structured outerwear. Photographer Ned Rogers captures the collection using hard light and natural light to emphasize the warm, neutral color palette. The aesthetic is defined by a clean, editorial look, complemented by sleek hair styling by Esther Langham and makeup artistry by Jamal Scott. Set design by Mary Howard provides a consistent, textured backdrop for the campaign, while casting was handled by Piergiorgio Del Moro.

Vertical, Commercial, Clean

Natural light

High Street Fashion

Advertising Campaign