Zara

Jan 2025

Zara presents The Tonal Edit, a fashion portrait campaign highlighting a curated collection of seasonal staples. The series features model Parker Van Noord, captured through the lens of photographer Daniel Archer. The project utilizes a mix of warm editorial tones and stark monochrome imagery to showcase fabric textures and silhouettes. Production across the set includes hair styling by Matt Mulhall and set design by Laura Jauregui, with executive production by Giorgio Tsintoukidis. Techniques such as chiaroscuro and natural light are employed throughout the studio sessions to create a consistent mood across the collection's lookbook and campaign assets.

Editorial, Vertical, Warm

High Street Fashion

Textured Backdrop

Advertising Campaign, Lookbook