Zara: THE TONAL EDIT - PARKER VAN NOORD
Brand
Date
Jan 2025
Description
Zara's The Tonal Edit campaign features model Parker Van Noord in a series of studio portraits that channel a refined, editorial aesthetic. The collection prioritizes texture and classic layering, ranging from monochromatic studio shots to warmer, desaturated compositions. Photographer Daniel Archer leads the visual direction, utilizing directional lighting and chiaroscuro techniques to highlight garment silhouettes against textured backgrounds. The production includes hair styling by Matt Mulhall and set design by Laura Jauregui, with executive production by Giorgio Tsintoukidis.
Style
Editorial, Vertical, Warm
Industries
Color
Jet Black
Pure White
Background
Textured Backdrop
Context
Advertising Campaign, Lookbook
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