Zara: The Sunseeker Edit

Jun 2024

Zara’s The Sunseeker Edit is a menswear campaign that draws on a rugged Mediterranean aesthetic, pairing relaxed tailoring with the raw, earthen textures of coastal landscapes. Photographed by Dudi Hasson, the series utilizes directional natural light to highlight deep shadows and architectural details, shifting between high-contrast monochrome portraits and warm, saturated editorial shots. The imagery centers on model Grzegorz Chanko, who is captured against stone cliffs, sun-drenched whitewashed balconies, and rocky shorelines. The collection leans into a summer-ready wardrobe of loose-fitting button-downs, ribbed tank tops, and wide-leg trousers, emphasizing a tactile, organic feel throughout the production. Set design by Laura Jauregui and hair styling by Werner Amort complement the location-based shoot, which embraces a clean, classic film aesthetic.

Editorial, Vertical

Natural light

Advertising Campaign