Zara

Jun 2024

The Sunseeker Edit sees Zara lean into a relaxed Mediterranean aesthetic for its latest menswear campaign. Captured by photographer Dudi Hasson, the series highlights an interplay between structured tailoring and raw, tactile landscapes, ranging from sun-drenched whitewashed terraces to rugged, rocky coastal cliffs. The imagery employs a mix of stark monochrome and warm, earthy color palettes. Featuring model Grzegorz Chanko, the editorial emphasizes summer-ready silhouettes—often seen in unbuttoned shirts and wide-leg trousers—while utilizing natural light to cast deep, directional shadows that accentuate the texture of stone and stucco surfaces. This production incorporates hair styling by Werner Amort and set design by Laura Jauregui, grounding the campaign in a clean, coastal visual narrative that leans into an analogue, film-inspired aesthetic.

Editorial, Vertical

Natural light

High Street Fashion

Advertising Campaign