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Zara: The Summer Edition

Brand
Zara
Date

Feb 2025

Description

Zara presents The Summer Edition, a fashion campaign defined by its minimalist approach and clean aesthetic. Captured by photographer Gillian Garcia, the series focuses on a curated selection of structured outerwear and tailored separates, set against stark neutral backdrops to emphasize garment texture and form. The project channels an editorial sensibility, utilizing natural light to create soft, diffused highlights. The imagery features model Ella Mccutcheon styled with a focus on polished simplicity, incorporating detailed accents such as floral hair accessories and layered denim. Collaborating on the production are hair stylist Joe Burwin and makeup artist Lucy Bridge, with set design by Amy Stickland.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Background

White Seamless

Context

Lookbook

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