Zara

Aug 2025

Zara presents 'The Embroidery Edit,' a menswear editorial campaign captured by photographer Daniel Archer. The project focuses on textured knitwear, intricate crochet details, and embroidered garments, set against a backdrop of warm, earthy tones and distressed architectural surfaces. The series features model Djairo Mulder, who showcases the collection through a range of indoor and outdoor portraits. With a reliance on natural light and a distinctly retro aesthetic, the imagery emphasizes the fabric construction and layered styling of the garments. The project highlights a relaxed approach to fashion photography, utilizing clean compositions and soft shadow play to define the silhouettes.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Lookbook