Zara
Summer Stripes
Brand
ProjectSummer Stripes
Date
Mar 2025
Description
Zara's Summer Stripes campaign presents a collection of menswear centered on relaxed coastal aesthetics and nautical-inspired knitwear. The project utilizes a clean editorial approach, emphasizing the tactile quality of heavyweight cotton jerseys, suede textures, and bold stripe patterns. Captured by photographer Santi de Hita, the imagery leans into a sun-drenched palette, utilizing natural light and golden hour tones to establish a maritime mood. The shoot features casting by Coco Liscia, with hair styling by Tom Wright, and is executed with an analogue film aesthetic that heightens the warmth of the seaside locations.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Context
Lookbook, Advertising Campaign
Associated creatives
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