Zara: Summer Stripes

Mar 2025

The Summer Stripes project for Zara presents a high street fashion editorial campaign centered on seasonal menswear. The work captures a relaxed coastal lifestyle, utilizing maritime props and sun-drenched beach locations to frame a collection of striped knitwear and accessories. The photography, led by Santi de Hita, leans into a clean aesthetic that prioritizes tactile fabric textures. Through the use of analogue film and warm natural light, the campaign maintains a consistent look across various outdoor settings. Key contributions include hair styling by Tom Wright and casting by Coco Liscia, who supported the project's focus on casual, modern apparel. The imagery utilizes editorial techniques to convey a nautical atmosphere.

Editorial, Vertical, Warm

Natural light

Lookbook, Advertising Campaign