Zara
SUMMER IN THE CITY
Brand
ProjectSUMMER IN THE CITY
Date
Jun 2024
Description
The Summer in the City campaign for Zara captures a relaxed, urban aesthetic through a series of editorial images. Featuring model Matthew Bell, the project explores high street fashion against a backdrop of neoclassical architecture and city streetscapes. Photographer Clément Pascal employs natural light and a warm, earthy colour palette to define the visual language of the series. The execution relies on analogue film techniques to emphasize texture and candid movement, with set design by Mat Cullen providing a grounded, everyday context for the apparel.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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