Logo

Zara

SUMMER IN THE CITY
Brand
Date

Jun 2024

Description

The Summer in the City campaign for Zara captures a relaxed, urban aesthetic through a series of editorial images. Featuring model Matthew Bell, the project explores high street fashion against a backdrop of neoclassical architecture and city streetscapes. Photographer Clément Pascal employs natural light and a warm, earthy colour palette to define the visual language of the series. The execution relies on analogue film techniques to emphasize texture and candid movement, with set design by Mat Cullen providing a grounded, everyday context for the apparel.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color
Pure White
Jet Black
Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by