Zara
SUMMER IN THE CITY
Jun 2024
Zara’s Summer in the City project is a fashion campaign that captures a relaxed urban aesthetic through a series of outdoor editorial portraits. Photographed by Clément Pascal and featuring model Matthew Bell, the imagery focuses on casual attire set against the architectural textures of city streets and rooftops. The series leans into an earthy, warm color palette, utilizing natural light to define the candid, lifestyle-oriented scenes. With set design by Mat Cullen, the project incorporates elements of daily urban life, from paper grocery bags to takeaway coffee, to ground the fashion in an everyday context. These images utilize an analogue film aesthetic, emphasizing tactile details in the wardrobe and surrounding urban environment.
Editorial, Vertical, Warm
Analogue / film, Natural light
High Street Fashion
Advertising Campaign
