Zara: Summer Escape
Brand
Date
Mar 2025
Description
Zara presents 'Summer Escape,' a fashion campaign captured in a series of vertical editorial portraits. The work focuses on high-street summer staples, featuring light-coloured tailored separates and relaxed silhouettes set against coastal landscapes. The project channels a minimalist, clean aesthetic by utilizing natural light throughout. By blending lifestyle-oriented compositions with editorial styling, the campaign emphasizes fabric texture and structure against environments ranging from sandy beaches to wooden decks. Model Lea Seelenmeyer is featured throughout the production.
Style
Vertical, Editorial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Beige
Context
Advertising Campaign
Associated creatives
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