Zara
Summer Escape
Brand
ProjectSummer Escape
Date
Mar 2025
Description
Zara's Summer Escape project presents a series of fashion campaign portraits that lean into a relaxed, coastal aesthetic. Set against rugged rocky formations and open water, the imagery prioritizes clean lines and light-toned tailoring. The series features model Lea Seelenmeyer, captured in a variety of outdoor environments ranging from sandy beaches to wooden decking. The execution utilizes natural light to emphasize fabric textures, employing desaturated and warm color grading to achieve a cohesive, lifestyle-driven look.
Style
Vertical, Editorial, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Beige
Context
Advertising Campaign
Associated creatives
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