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Zara

Summer Escape
Brand
Date

Mar 2025

Description

Zara's Summer Escape campaign presents a curated collection of warm-weather apparel through a series of fashion portraits. The project leans into a relaxed, coastal aesthetic, utilising natural light to highlight the textures of tailored blazers, lightweight shirting, and summer dresses. Captured in a variety of outdoor settings ranging from sandy beaches to wooden decks, the imagery maintains a clean and editorial focus. Model Lea Seelenmeyer anchors the series, which employs warm colour grading and direct sunlight to evoke a casual, seasonal mood.

Style

Vertical, Editorial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color
Pure White
Beige
Context

Advertising Campaign

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