Zara
RE-FINED
Brand
ProjectRE-FINED
Date
Mar 2025
Description
Zara’s RE-FINED project is a high street fashion editorial series photographed by Paulo Almeida. The collection features model Barbara Valente across a variety of outdoor architectural settings, emphasizing crisp tailoring and elevated textiles. Utilizing natural light and an editorial approach, the series focuses on clean silhouettes and painterly patterns. The images leverage analogue film techniques to highlight the textures of the apparel, from structured blazers and silk blouses to midi dresses, all set against a backdrop of lush greenery.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Context
Lookbook
Associated creatives
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