Zara: Origins Spring/ Summer 2025

Feb 2025

Zara presents its Origins Spring/Summer 2025 collection through an expansive series of editorial portraits. The campaign, photographed by Bynt, focuses on the tactile nature of utility-inspired menswear, highlighting structured outerwear, leather goods, and sharp tailoring against both stark studio backdrops and arid, rugged environments. Utilizing a palette of monochrome and warm tones, the imagery leans into an editorial aesthetic characterized by clean, direct compositions. The visual narrative emphasizes texture, from heavy denim and camel trench coats to the weathered surfaces of outdoor structures, all captured in natural light. With fashion styling by Yohana Lebasi, the project features hair by Erol Karadağ and makeup by Zenia Jaeger. The campaign casting was directed by Samuel Ellis Scheinman, with talent including Daniel Howard, Julia Nobis, Tyliv Bonaparte, and Victor Buysse.

Editorial, Vertical, Clean

Natural light

Advertising Campaign