Zara

Feb 2025

Zara’s Origins Spring/Summer 2025 campaign presents a rigorous study of contemporary menswear, emphasizing utility, texture, and structured layering. The imagery channels an editorial register, balancing outdoor settings—ranging from weathered architectural structures to expansive desert landscapes—with clean studio portraiture. Photographer Bynt captures the collection through an analogue film lens, utilizing natural light to elevate the rich textures of leather, denim, and tailoring. The campaign features a diverse cast including Daniel Howard, Julia Nobis, Tyliv Bonaparte, and Victor Buysse, grounded by fashion styling from Yohana Lebasi. With hair by Erol Karadağ, makeup by Zenia Jaeger, and casting by Samuel Ellis Scheinman, the project maintains a monochrome and warm, earthy aesthetic throughout.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign