Brand
ProjectOrigins Spring/ Summer 2025

Zara Origins Spring/ Summer 2025 2025
Associated creatives
Tags
Description
A campaign image for the Zara Origins Spring/Summer 2025 collection features a young black man standing outdoors in a desert landscape. He wears an olive green utility jacket with large pockets over dark trousers, with his hands in his pockets. The background consists of dry brush, rugged terrain, and rocky hills under a clear blue sky. Natural sunlight illuminates the scene, casting soft shadows and highlighting the texture of the garments and the arid environment.
Style
Editorial, Vertical, Warm, Earthy
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Olive (50%)
Jet Black (50%)
Background
Desert
Context
Advertising Campaign, Lookbook

