Zara presents its New in Fall 2024 editorial campaign, a focused look at seasonal ready-to-wear essentials. Shot by photographer Collier Schorr, the project features model Nina Marker across a series of studio compositions that spotlight the collection’s denim-heavy aesthetic and contemporary silhouettes.
The imagery utilizes a clean, minimal approach with natural light and deliberate studio styling curated by fashion editor Vanessa Reid. The campaign leans into editorial techniques such as monochrome palettes and analogue film textures to highlight the contrast stitching, hardware details, and graphic knitwear central to the collection.
