Zara
New arrivals, timeless style SS25
Brand
Date
Jun 2025
Description
Zara presents its SS25 New Arrivals collection, a series of menswear portraits documenting a relaxed, timeless aesthetic. Captured by photographer Álvaro Pereña Jimenez, the campaign leans into a clean editorial style, emphasising the textural quality of knitwear and layered garments. The series features model Evans Ikechukwu in a variety of monochrome and earthy palettes. The execution utilises natural light and soft, directional lighting within a minimalist studio environment, resulting in a consistent visual narrative that highlights both the construction of the garments and an understated approach to contemporary fashion styling.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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