Zara: New arrivals, timeless style SS25
Brand
Date
Jun 2025
Description
Zara presents its SS25 New Arrivals collection through a series of portraits featuring model Evans Ikechukwu. Photographed by Álvaro Pereña Jimenez, the campaign leans into a clean editorial aesthetic defined by a warm, understated palette and minimalist studio settings. The imagery emphasizes contemporary menswear through a focus on textural layering and monochrome styling. Soft, natural light illuminates the collection, highlighting the relaxed fit of the garments against neutral, multi-toned backgrounds and structural wooden elements.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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