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Brand
Zara
ProjectMinimal Trend – AW25
Man wearing a white shirt turned in profile against a dark background for the Minimal Trend campaign by Zara.

Zara Minimal Trend – AW25 2025

Associated creatives

Valentin Hennequin
Valentin HennequinPhotographer
Gorka Sorozabal
Gorka SorozabalCreative Director
Juan Medina
Juan MedinaFashion Editor/Stylist
Juan Medina
Juan MedinaArt Director
Cecilie Hildebrandt
Cecilie HildebrandtHair Stylist
Laura Jauregui
Laura JaureguiSet Designer
Paul Drozdowski
Paul DrozdowskiRetoucher
Adrien Dantou
Adrien Dantou

Tags

man in white shirtman wearing white shirtwhite shirtman in profilemenswear portraitmale model in white shirt

Description

This menswear editorial portrait for Zara's Minimal Trend project features a man shown in profile wearing a crisp white button-down shirt. The subject is posed against a solid dark background with dramatic contrast highlighting his features and the texture of the fabric. Photographed by Valentin Hennequin with creative direction by Gorka Sorozabal, the image captures a moody and minimalist aesthetic. The composition emphasizes clean lines and sharp tonal separation between the subject and the ground.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Pure White (100%)

Background

Black Seamless

Context

Advertising Campaign