Zara

Aug 2025

The Zara Lemon & Pie Collection presents a series of high-street fashion editorials that explore the intersection of minimalist menswear and coastal atmosphere. Featuring model Fernando Cabral, the campaign leans into a moody, contemplative aesthetic, grounding sharp tailoring against expansive, natural backdrops. Photographer Álvaro Pereña Jimenez utilizes chiaroscuro and soft natural light to emphasize texture, from the granular sand of the shoreline to the intricate weave of the collection's textiles. Throughout the imagery, the focus remains on the interplay between deep, cool-toned shadows and crisp, light-toned garments. With hair styling by Cecilie Hildebrandt, the project balances intimate, tight-focus portraiture with architectural and environmental compositions, maintaining a cohesive, heritage-inspired tone across both studio and location settings.

Editorial, Vertical, Moody

Natural light

High Street Fashion