The Lemon & Pie Collection for Zara translates a minimalist sartorial vision into a series of editorial portraits. Photographed by Álvaro Pereña Jimenez, the campaign leans into a moody, low-key aesthetic that highlights the collection's focus on tactile fabrics and relaxed tailoring. Across the series, the imagery moves between intimate studio close-ups and sprawling coastal landscapes, using a restrained palette of cool blues and earth tones to frame the garments.
Featuring model Fernando Cabral, the work employs a blend of chiaroscuro lighting and natural sunlight to accentuate the interplay of shadow and texture. The photography emphasises a quiet, contemplative mood, captured through sharp, minimalist compositions and macro detail shots of the accessories. With hair styling by Cecilie Hildebrandt, the project maintains a consistent focus on silhouette and architectural contrast.
