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Brand
Zara
ProjectLemon & Pie Collection
A delicate strand of pale beads forming a loop and swinging against a dark textured background.

Zara Lemon & Pie Collection 2025

Associated creatives

Álvaro Pereña Jimenez
Álvaro Pereña JimenezPhotographer
Cecilie Hildebrandt
Cecilie HildebrandtHair Stylist
Fernando Cabral
Fernando CabralModel

Tags

beaded necklacewhite beaded necklacebead necklacebeaded strandbeaded jewelrynecklace

Description

A delicate pale beaded necklace hangs and sways gently against a dark textured backdrop. The strand forms an elongated loop that crosses over itself at the bottom tip. Direct lighting catches the subtle sparkle and crystalline facet of each individual bead as it swings in a fluid vertical rhythm. Shot by photographer Álvaro Pereña Jimenez for the Zara Lemon & Pie Collection.

Style

Vertical, Commercial, Moody, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Jewellery

Color

Off-White (100%)

Background

Black Seamless

Context

Advertising Campaign