Zara presents the Fifa Classics campaign, a monochrome exploration of retro athletic apparel and football gear. Developed by creative agency Baron & Baron, the project captures the movement of football within urban settings, utilizing cobblestone streets and brick-lined alleyways as the backdrop for the apparel line.
Featuring models Thomas Meacock and Joshua Boniface, the film leans into a cinematic aesthetic. The production employs dynamic camera angles and energetic framing to capture the action, defined by an analogue film quality and a distinct high-contrast monochrome palette.
