Zara
Fifa Classics
Brand
ProjectFifa Classics
Date
Jun 2026
Description
Zara presents the Fifa Classics campaign, a monochrome exploration of retro athletic apparel and football gear. Developed by creative agency Baron & Baron, the project captures the movement of football within urban settings, utilizing cobblestone streets and brick-lined alleyways as the backdrop for the apparel line. Featuring models Thomas Meacock and Joshua Boniface, the film leans into a cinematic aesthetic. The production employs dynamic camera angles and energetic framing to capture the action, defined by an analogue film quality and a distinct high-contrast monochrome palette.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Background
Alley
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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