Zara: DUST

Feb 2024

The DUST project for Zara presents a menswear fashion editorial series that leans into minimalist aesthetics and industrial texture. Shot by photographer Daniel Archer, the collection showcases a muted, earthy colour palette through layered utility vests, structured trench coats, and technical outerwear. The imagery focuses on clean architectural lines, utilizing neutral concrete backdrops and soft, diffused natural light to define the silhouettes. Featuring model Feranmi Ajetomobi, the work incorporates tactile set design by Andy Hillman to complement the muted tones. The series, which includes both portraiture and commercial product close-ups, employs a clean editorial style with an emphasis on desaturated, moody tonal grading. Hair styling by Pablo Kuemin supports the understated look across the campaign.