Zara
DUST
Brand
ProjectDUST
Date
Feb 2024
Description
The DUST project for Zara is a fashion editorial series that leans into minimalist aesthetics and muted, earthy tones. Captured by photographer Daniel Archer, the work centers on model Feranmi Ajetomobi, set against stark concrete architectural backgrounds that prioritize clean lines and soft lighting. Working with hair stylist Pablo Kuemin and set designer Andy Hillman, the imagery utilizes a desaturated color palette to highlight tactile surfaces and utility-inspired tailoring. The series balances portraiture with commercial detail shots, emphasizing industrial textures through a lens of understated, editorial composition.
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