Zara DUST 2024
Associated creatives
Tags
Description
A monochrome studio photograph highlighting the rugged, textured tread of a shoe sole standing vertically. The outsole features deep geometric lugs, specialized traction grips, and a debossed Zara brand mark in the arch. It rests on a distressed concrete pedestal beside looping industrial wire and a multi-tiered metal fixture, surrounded by small fragments of rubble on the floor. Diffused lighting accentuates the dimensional patterns and tactile surfaces across the entire industrial set composition.
Style
Vertical, Commercial, Monochrome, Tactile
Techniques
Soft Light
Industries
Footwear
Color
Medium Grey (100%)
Background
Set-dressed
Context
Advertising Campaign