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Brand
Zara
ProjectDUST
Close-up view of a rugged, textured shoe sole positioned upright in a monochrome studio set with industrial props.

Zara DUST 2024

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Pablo Kuemin
Pablo KueminHair Stylist
Andy Hillman
Andy HillmanSet Designer
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Feranmi Ajetomobi
Feranmi AjetomobiModel

Tags

shoe solelug soletreaded shoe solerugged solesneaker soleboot soletextured outsole

Description

A monochrome studio photograph highlighting the rugged, textured tread of a shoe sole standing vertically. The outsole features deep geometric lugs, specialized traction grips, and a debossed Zara brand mark in the arch. It rests on a distressed concrete pedestal beside looping industrial wire and a multi-tiered metal fixture, surrounded by small fragments of rubble on the floor. Diffused lighting accentuates the dimensional patterns and tactile surfaces across the entire industrial set composition.