Zara: Dry
Brand
Date
Sep 2022
Description
Zara’s latest fashion campaign, titled Dry, presents a series of vignettes centered within the structured, sterile environment of a commercial laundromat. By leaning into a clean, cinematic aesthetic, the work captures a naturalistic flow of movement across the industrial space. The commercial utilizes live-action techniques and a cool-toned color palette to emphasize a candid quality. Through the interplay of fluorescent ceiling lighting and raw, analogue film textures, the film focuses on contemporary silhouettes within a functional, urban setting.
Style
Horizontal, Cinematic, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Denim
Light Grey
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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