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Brand
ProjectDry

Zara Dry 2022

Associated creatives

SMUGGLER
SMUGGLERProduction

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Description

This commercial campaign video for Zara, titled Dry, is set inside a brightly lit commercial laundromat. Several people are seated or moving around the space, which features rows of industrial washing machines and fluorescent ceiling lighting. A young man wearing a denim shirt and light-colored jeans walks through the center of the frame, turning to look toward the camera. The video captures a candid, cinematic atmosphere with cool fluorescent tones and naturalistic motion.