Zara presents the Daily. 24/7 campaign, an editorial menswear series highlighting the collection's focus on functional staples and utilitarian workwear. The imagery channels a stark, monochrome aesthetic, defined by its high-contrast grading and minimalist composition.
Photographed by Pierre Toussaint, the project features models Dae Na, Hamid Onifadé, Roberto Sipos, and Simon Nessman. The campaign utilizes analogue film techniques and layered collage elements to contrast portraiture with product shots, emphasizing clean silhouettes and architectural textures through natural light.
