Zara

Apr 2024

Zara presents the Daily. 24/7 campaign, an editorial menswear series focusing on utility-driven staples and tailored workwear. The collection features a clean, high-contrast monochrome aesthetic that highlights architectural textures and everyday environments through a series of portraiture and still-life compositions. Photographer Pierre Toussaint captures the collection across urban settings, utilizing natural light and low-key chiaroscuro techniques to emphasize structural details. The visual narrative incorporates mixed-media elements, including layered collages and graphic typography, to underscore the functional, minimalist nature of the garments. The project showcases models Dae Na, Hamid Onifadé, Roberto Sipos, and Simon Nessman.