Zara: Beachwear Collection

May 2025

Zara’s Beachwear Collection campaign translates seasonal leisure into a study of texture and light. Photographed by Álvaro Pereña Jimenez and creative directed by Gorka Sorozabal, the imagery moves between rugged coastal cliffs and sun-drenched interiors to frame the brand's latest apparel in a raw, tactile environment. The project leans into an organic aesthetic, utilizing natural light to accentuate the interplay of hard shadows against stone, tiled floors, and water. With Francesco Cicerchia as the central model, the campaign balances high-contrast monochrome portraits with warm, earthy color palettes. Grooming by Werner Amort provides a clean finish to the series, which employs a documentary sensibility to capture effortless summer movement.

Lifestyle